We wanted to prove Furry's Kitchen dog food is so tasty and fresh that even humans could eat it. So we partnered with one of Asia's most celebrated chef, Justin Quek and invited Singapore's harshest food critics for a restaurant tasting.
Except they didn't know that it was dog food. We revealed the secret online shortly after and not only did they love the food, we also got compliments online.
Our stunt garnered local and international media attention, increasing Furry's Kitchen online followers and an overall increase in sales.
We proved to pet lovers that if food influencers loved it, imagine their dogs.
NEWS COVERAGE
Client: Furry’s Kitchen
Agency: Ogilvy Singapore
CCO: Nicolas Courant
Creative Director: Gui Camargos
ACD: Aritra Dutta | Jonathan Ollivier | Alessandro Agnellini
Copywriter: Winona Wee
Art Director: Benjamin Tan | Qian Hui Tan
CCO: Nicolas Courant
Creative Director: Gui Camargos
ACD: Aritra Dutta | Jonathan Ollivier | Alessandro Agnellini
Copywriter: Winona Wee
Art Director: Benjamin Tan | Qian Hui Tan
Thank you.